RE-CONNECTING HUMANS TO NATURE

Discover our premium, handmade solid perfumes that celebrate self-care and sustainability. Crafted with organic, all-natural ingredients, our eco-conscious fragrances prioritize your wellness and the planet. Join us in advocating for beauty and responsible living!

MEET ELIZABETH

Founder & CEO, Luce Di Fiore

Hi, I’m Elizabeth — the founder of Luce Di Fiore. I started this brand with a simple idea: self-care should be clean, intentional, and kind to the planet. As someone who struggled to find fragrances that felt both natural and luxurious, I set out to create solid perfumes made with organic, all-natural ingredients that feel good to wear — and feel good to support.

From product development to branding and beyond, I’m involved in every step to make sure Luce Di Fiore reflects the values I care about most: sustainability, wellness, and beauty with purpose. I’m passionate about clean beauty and love connecting with people who are looking for thoughtful, eco-conscious alternatives.

Luce Di Fiore is more than a perfume — it’s a reminder to slow down, breathe deeply, and care for yourself and the world around you.